Research Technology

Key Research Terminology

What is a Primary source? A primary source is a document that you have yourself and done the research in your own time. Example – A questionnaire

What are Qualitative results? Qualitative results is when you ask questions that give a variety of answers. Qualitative results are the opposite of Quantative results, they can’t be put into a graph. Example – Asking questions that can give someone else’s opinion and not a yes or no answer.

What is Market Research? Market Research is getting information of your audience to improve your work. Example – Survey – Asking people their personal opinion to improve their work.

What are Quantative results? Quantative results is numbers that you can put into a graph and find the majority of the answer. Example – If you ask a question, the only two answers can either be yes or no.

What is a Secondary source? A secondary source is a research that has already been done for you and taken off the internet and used/made by somebody else. Example – Copy and pasting something off google